Icelandic visual artist Andrea Maack just has a way with scent. Andrea Maack Parfums is a Reykjavik based fragrance house founded in 2009. These eau de parfums are all the more distinctive when you discover the collection was originally created for art exhibitions. Apparently she creates an artwork, sends it away to her perfumer who then creates the scent based on how he or she interprets the art. The name of the perfumer is a secret.
I rarely get excited about perfume these days but a dab of the evocatively named Coal and Coven scents turns you into a human blood hound. You can’t stop at just the one sniff, instead you find yourself smelling your wrist again and again. So good. It’s hard to describe exactly how it smells, Coal is sort of like burying your face into the shoulder of your dream boyfriend’s cashmere sweater after bonfire night whereas Coven is more like the same boyfriend/sweater scenario after a bracing walk by the sea. I imagine that’s how Iceland smells. Distilled into a bottle. Yum.
As you can see from the artworks that inspired these scents, Maack is super talented. Her instagram page is beautiful, like a mini-holiday for the eyes. And Maack herself is pretty easy on the eyes, in an intellectual, arty, non-fluffy way. An inspiration to smell better, be creative and get out in nature.
Coal and Coven are but two scents out of a series of seven, which includes Craft, Dark, Silk, Smart and Sharp. Thrilling names that urge you to try this niche fragrance.
Andrea Maack is available from Avery Perfume Gallery, as well as The Shop at Bluebird, Rouiller White, Fenwick and Brummels of London.
Words by Anna Bang
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