Eudon Choi’s S/S15 collection, described by the designer as a “homage to the beauty and power of simplicity”, was inspired by Georgia O’Keefe; the masculine tailoring clearly nodding to the artist’s personal style and the floral prints mirroring her work. Despite the stark contrast between O’Keefe’s androgynous appearance and highly sexualized, feminine paintings, Eudon Choi balanced these opposing elements beautifully, creating simple pieces with subtle detailing. Masculine three-piece suits were reincarnated in pastel florals and monochrome, wide-cut pieces were given a feminine edge with subtle ruffles.
Words by Angelica Mandy
Photography by Corrine Noel
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